1. Get a Haircut That Suits Your Face
A haircut changes your look more than anything else you can do in a day. Pick one that balances your face shape: height on top for round faces, softness for square ones, width at the sides for long ones. Start with the best haircut for your face shape, then see how to ask for it at the barber or salon.
2. Skin, Brows and Facial Hair
A basic routine is enough: a gentle cleanser, a moisturiser and broad-spectrum sunscreen every morning. Dermatologists consider daily sunscreen the most effective way to prevent early skin ageing. Shape your brows by removing stray hairs below the natural line; see eyebrow shapes. If you have a beard, keep a clean neckline and cheek line; see beard styles for your face shape.
Read more: The Best Haircut for Your Face Shape: A Chart for All 7
3. Sleep, Water and Movement
In a Swedish study, people photographed after a night of sleep deprivation were rated by strangers as less attractive, less healthy and more tired than in photos taken after normal sleep. Aim for 7 to 9 hours. Regular exercise improves posture and how clothes sit, and drinking enough water helps you feel better even if it won't transform your skin on its own.
Stand tall: shoulders back and down, chin level. Good posture can make you look taller and slimmer in photos; see how to look taller.
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4. Clothes That Fit and Suit You
Fit matters more than brands. Get trousers hemmed and choose the right size in the shoulders. Wear colours that suit your undertone near your face; see what colors look good on me. Pick one aesthetic and build around it; see aesthetic types.
Read more: Hairstyles That Make You Look Younger
5. Plan It in One Place
In Ollie Stylist, a free face scan in your browser ranks haircuts, beards and glasses for your face shape, and you can dress a model set to your build in outfits from 9 styles. With Ollie Pro, you can see the new haircut on your own photo before you book it.